Technical SEO Audits
Technical SEO is the practice of optimizing a website's infrastructure so that search engines can efficiently crawl, index, and understand its content. While "content SEO" focuses on what you say and "off-page SEO" focuses on who links to you, technical SEO is about making sure the underlying architecture of your site doesn't get in the way of ranking.
Crawlability & Indexability
Crawlability ensures bots can reach your pages via robots.txt and smart internal linking. Indexability confirms found pages are actually added to Google's index, free from noindex tags or duplicate content issues.
Site Architecture
A logical hierarchy means link equity flows efficiently. Flat structures ensure that even your most specific sub-pages are reachable in as few clicks as possible from the homepage.
Security & Technical Basics
HTTPS is a baseline ranking signal. Clean URL structures, XML sitemaps, and canonicalisation ensure Google is never confused about which content version to rank first.
In practice, technical SEO is the foundation everything else sits on. Great content and strong backlinks won't reach their full potential if the site is slow or difficult for bots to crawl. It's also the most "fixable" part of SEO — many technical issues can be resolved with clear, concrete changes by a developer.
Page Speed & Web Vitals
Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) are Google's primary performance signals. Slow or unstable pages directly harm rankings and user experience.
Mobile & Structured Data
Mobile-first indexing evaluation makes mobile functionality a priority. Schema markup provides the semantic meaning search engines need to unlock rich results like ratings and FAQs.